Privacy Policy

Privacy Policy

Last updated: November 2025

Footnity (“we”, “us”, “our”) is committed to protecting your privacy and ensuring transparency about how your data is used. This Privacy Policy explains how we collect, use and safeguard your information when you visit or make a purchase from footnity.uk.

1. Who We Are

Footnity is the trading name of a U.S.-registered limited liability company operating internationally.
Although we serve customers across the United Kingdom, our primary business operations and data servers are located outside the UK/EU.

Data Controller: Footnity
Email: info@footnity.com

2. Information We Collect

  • Contact Information – name, email, phone number, billing & shipping address.
  • Order Information – products purchased, payment method (encrypted), transaction details.
  • Device & Usage Data – IP address, browser type, pages visited, time spent on site.
  • Marketing Preferences – email opt-ins, abandoned cart reminders, newsletter choices.

3. How We Use Your Information

  • To process and deliver your order.
  • To send transactional updates (order confirmations, shipping notifications).
  • To provide customer support and resolve issues.
  • To improve and personalise your shopping experience.
  • To prevent fraud and protect our website.
  • With consent – to send marketing emails or promotions.

4. Legal Basis (UK GDPR)

  • Contractual Necessity – to complete your purchase.
  • Legitimate Interest – analytics, fraud prevention, store improvement.
  • Consent – for email or SMS marketing.
  • Legal Obligation – tax or accounting compliance.

5. Sharing of Personal Data

We only share data with trusted service providers essential to running our business:

  • Payment processors (Shopify Payments, PayPal, Stripe).
  • Shipping and fulfilment partners.
  • Email marketing and CRM platforms (only if you opted in).
  • Analytics and advertising platforms (Shopify Analytics, Google Analytics, Pinterest Ads, Meta Ads).

We never sell or rent personal data. All partners are bound by Data Processing Agreements compliant with UK GDPR.

6. International Data Transfers

As Footnity operates internationally, your information may be transferred and stored outside the UK or EEA. We implement appropriate safeguards such as Standard Contractual Clauses to ensure equivalent data protection.

7. Cookies & Tracking

We use cookies and similar technologies to operate and improve our website. By using our site, you consent to the use of cookies as described below:

  • Essential cookies – needed for checkout, shopping cart and site security.
  • Analytics cookies – help us understand visitor behaviour and performance.
  • Marketing cookies – enable personalised advertising on platforms such as Pinterest and Meta.

These cookies are always active to ensure a functional and personalised shopping experience. For more details, see our Cookie Policy.

8. Data Retention

  • Order records – kept 6 years (legal requirement).
  • Account data – kept until deletion is requested.
  • Marketing data – removed upon unsubscribe.

9. Your Rights (UK GDPR)

You may:

  • Request access to the personal data we hold.
  • Request correction or deletion.
  • Withdraw marketing consent at any time.
  • Object to processing based on legitimate interests.
  • Request data portability.

Contact us at info@footnity.com to exercise these rights.

10. Security

We use SSL encryption, secure payment gateways and restricted employee access. While we take all reasonable precautions, no online system is entirely secure and you use this site at your own risk.

11. Changes to This Policy

We may update this Privacy Policy to reflect operational, legal or regulatory changes. The latest version will always appear on this page.

12. Contact Us

Email: info@footnity.com
Website: www.footnity.uk