Privacy Policy
Last updated: 7 August 2026
Footnity respects your privacy and is committed to handling personal information responsibly and in accordance with applicable data protection law, including the UK GDPR where it applies.
1. Who We Are
Footnity is operated by:
NorthBridge Global LLC
30 North Gould Street, Ste R
Sheridan, WY 82801
United States of America
Email: info@footnity.uk
NorthBridge Global LLC is the controller of personal information processed for the operation of the Footnity store, except where another organisation acts as an independent controller for its own purposes.
2. UK Representative
UK GDPR representative:
[ADD UK REPRESENTATIVE NAME, UK ADDRESS AND CONTACT DETAILS BEFORE PUBLISHING IF REQUIRED]
3. Information We Collect
Depending on how you interact with Footnity, we may collect information including:
- your name;
- billing address;
- delivery address;
- email address;
- telephone number where supplied;
- order and transaction information;
- products viewed or purchased;
- returns and customer-service history;
- IP address;
- device and browser information;
- website activity;
- cookie and advertising identifiers;
- marketing preferences;
- communications sent to us; and
- fraud-prevention and security information.
Payment details are generally processed through specialist payment providers. We do not normally store your complete payment card number.
4. How We Collect Information
We may collect information:
- directly from you;
- when you place an order;
- when you contact us;
- when you subscribe to marketing;
- when you browse or interact with our website;
- through cookies and similar technologies;
- from payment and ecommerce service providers; and
- from fraud-prevention, analytics or advertising partners where lawful.
5. Why We Use Your Information
We may use personal information to:
Process orders
Including processing payment, confirming orders, arranging fulfilment, delivery, returns and refunds.
Legal basis: performance of a contract and steps taken at your request before entering into a contract.
Provide customer service
Including responding to enquiries, complaints and return requests.
Legal basis: performance of a contract and our legitimate interests in providing customer support.
Prevent fraud and protect our services
Including detecting suspicious transactions, misuse, security incidents and fraud.
Legal basis: legitimate interests and, where applicable, legal obligations.
Meet legal obligations
Including accounting, tax, consumer protection, regulatory and record-keeping requirements.
Legal basis: legal obligation.
Improve Footnity
Including understanding how customers use the store, improving products, website functionality and customer experience.
Legal basis: legitimate interests or consent where consent is legally required.
Marketing
We may send marketing communications where you have consented or where another lawful basis and applicable electronic-marketing rules allow us to do so.
You can unsubscribe at any time.
Advertising and measurement
Where you consent to relevant cookies or technologies, we may use information to measure advertising performance, understand audiences and provide more relevant advertising.
Legal basis: consent where required.
6. Who We Share Information With
We may share information where reasonably necessary with service providers including:
- Shopify and ecommerce technology providers;
- payment processors;
- fraud-prevention providers;
- fulfilment partners;
- warehouses;
- delivery and courier companies;
- customer-support providers;
- hosting and IT providers;
- professional advisers;
- accounting and tax providers;
- analytics providers;
- advertising and marketing providers where permitted; and
- governmental, regulatory or law-enforcement bodies where legally required.
We do not authorise service providers to use personal information for unrelated purposes merely because they process information on our behalf.
7. International Processing
NorthBridge Global LLC is located in the United States and some service providers may process information outside the United Kingdom.
Where data protection law requires safeguards for an international transfer, we will use an appropriate lawful mechanism or other recognised safeguard.
8. How Long We Keep Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, accounting, tax, dispute-resolution and regulatory obligations.
For example, transaction and order records may be retained for several years where required for tax, accounting or legal purposes.
When information is no longer required, we take reasonable steps to delete or anonymise it.
9. Your Rights
Depending on the circumstances, UK data protection law may give you rights including the right to:
- request access to your personal information;
- request correction of inaccurate information;
- request deletion of information;
- request restriction of processing;
- object to certain processing;
- receive certain information in a portable format;
- withdraw consent where processing is based on consent; and
- complain to the Information Commissioner’s Office.
These rights are subject to legal conditions and exceptions.
To make a privacy request, contact:
We may need to verify your identity before fulfilling a request.
10. Marketing Communications
You may unsubscribe from marketing emails at any time by using the unsubscribe facility in the message or contacting:
Unsubscribing from marketing does not prevent us from sending essential transactional messages relating to an existing order.
11. Cookies
Our website uses cookies and similar technologies.
Further information is provided in our Cookie Policy.
Where consent is required for non-essential cookies, those technologies should not be activated until the required consent has been obtained.
12. Security
We use reasonable technical and organisational measures designed to protect personal information from accidental loss, misuse, unauthorised access, disclosure or alteration.
However, no internet-based system can be guaranteed to be completely secure.
13. Children
Footnity is not designed to intentionally collect personal information from young children.
If you believe a child has provided personal information improperly, contact us so that we can review the situation.
14. Changes to This Policy
We may update this Privacy Policy to reflect changes in our services, technologies or legal obligations.
The latest version will be made available through Footnity.
15. Complaints
If you have concerns about how we use your personal information, please contact us first at:
You also have the right to complain to the UK Information Commissioner’s Office where applicable.
16. Contact
Privacy enquiries:
NorthBridge Global LLC
30 North Gould Street, Ste R
Sheridan, WY 82801
United States of America